Works Cited

  • Albertini, Stephen. “Best Jordan Collaborations of All Time.” Grailed, December 3, 2019. https://www.grailed.com/drycleanonly/best-jordans-collaborations.
  • Badenhausen, Kurt. “Michael Jordan Has Made over $1 Billion from Nike – the Biggest Endorsement Bargain in Sports.” Forbes. Forbes Magazine, April 14, 2022. https://www.forbes.com/sites/kurtbadenhausen/2020/05/03/michael-jordans-1-billion-nike-endorsement-is-the-biggest-bargain-in-sports/?sh=52262db96136.
  • Balas, Chris. “Charles Woodson Played Huge Role in Nike/Jordan Jumpman Switch.” Maize & Blue Review, May 18, 2017. https://michigan.rivals.com/news/charles-woodson-played-huge-rule-in-nike-jordan-jumpman-switch.
  • Brettman, Allan. “Maya Moore Deal with Nike’s Jordan Brand May Expand Women’s Market.” Oregon Live, May 21, 2011. https://www.oregonlive.com/business/2011/05/maya_moore_deal_with_nikes_jor.html.
  • Castillo, Jorge. “The Marketing of Moore Is a Team Challenge.” The New York Times. The New York Times, August 8, 2011. https://www.nytimes.com/2011/08/08/sports/basketball/maya-moores-deal-with-jordan-brand-could-be-breakthrough.html?searchResultPosition=2.
  • Cortsen, Kenneth. “The ‘Jordan Impact’. January 31, 2017. https://kennethcortsen.com/the-jordan-impact/.
  • Davis, Robyn E. “Word of Foot Marketing: Nike’s Marketing Efforts Prior to the ‘Just Do It’ Campaign.” Wichita State University, (2016): 1-135.
  • Donohue, Tyler. “How Becoming College Football’s 1st Jordan Brand Will Impact Michigan Recruiting.” Bleacher Report. Bleacher Report, October 2, 2017. https://bleacherreport.com/articles/2547641-how-becoming-college-footballs-1st-jordan-brand-will-impact-michigan-recruiting.
  • Dover, Sandy. “WNBA Star Maya Moore Kicks Big Game with Exclusive Jordan Sneakers.” ESPN. ESPN Internet Ventures, August 20, 2015. https://www.espn.com/espnw/athletes-life/story/_/id/13471714/wnba-star-maya-moore-kicks-big-game-exclusive-jordan-sneakers.
  • Duffy, Michael John. “‘I Wanna Be Like Mike:’ A Synthesis of Sports Marketing from Babe Ruth to Michael Jordan.” Bard College, (2018): 1–106.
  • “How Michael Jordan’s Nike Deal Changed Sports Marketing Forever.” Edgar. September 12, 2012. https://www.edgar.ae/articles/how-michael-jordans-nike-deal-changed-sports-marketing-forever1.
  • Jones, Dan. “How PSG x Jordan Ushered in a New Era of Football Culture.” SoccerBible. May 2, 2021. https://www.soccerbible.com/news/2021/02/how-psg-x-jordan-ushered-in-a-new-era-of-football-culture/.
  • Jones, Dan. “The Michael Jordan Effect & Its Influence on Football.” SoccerBible, May 19, 2020. https://www.soccerbible.com/news/2020/05/the-michael-jordan-effect-its-influence-on-football/.
  • Kunkel, Thilo. “How Michael Jordan Revolutionized the Sneaker Industry and Our Relationship to Shoes.” Temple School of Sport, Tourism and Hospitality Management, April 4, 2023. https://news.temple.edu/news/2023-04-03/how-michael-jordan-revolutionized-sneaker-industry-and-our-relationship-shoes.
  • McCann, Michael. “Michael Jordan: Inside the Rise of His Marketability – Sports Illustrated,” May 16, 2020. https://www.si.com/nba/2020/05/16/michael-jordan-marketing-case-study.
  • “Nike and PSG Launch 18/19 Jordan Collection at Parc Des Princes.” SoccerBible, September 13, 2018. https://www.soccerbible.com/news/2018/09/nike-and-psg-launch-1819-jordan-collection-at-parc-des-princes/.
  • Patton, Phil. “The Selling of Michael Jordan.” The New York Times. November 9, 1986.
  • Sen Gupta, Manas. “Michael Jordan and Nike: Everything to Know about the Brand.” AugustMan Malaysia, February 15, 2023. https://www.augustman.com/my/amselect/hit-list/everything-to-know-about-michael-jordan-and-nike-association/.
  • Skiver, Kevin. “Maya Moore Recreates Iconic Michael Jordan ‘Wings’ Pose on New Billboard and It’s Stunning.” CBS Sports, May 21, 2018. https://www.cbssports.com/nba/news/maya-moore-recreates-iconic-michael-jordan-wings-pose-on-new-billboard-and-its-stunning/.
  • “The Jordan Effect: The Blueprint to Michigan’s Lucrative Apparel Deal with Nike.” Business of College Sports, August 4, 2016. https://businessofcollegesports.com/football/jordan-effect-blueprint-michigans-lucrative-apparel-deal-nike/.
  • Willigan, Geraldine. “High-Performance Marketing: An Interview with Nike’s Phil Knight.” Harvard Business Review, August 1, 1992. https://hbr.org/1992/07/high-performance-marketing-an-interview-with-nikes-phil-knight.  
  • Wyld, David. “The Jordan Effect: Amazingly, Michael Jordan Still Rules Today’s Athletic Branding Market.” Medium. Better Marketing, October 28, 2021. https://bettermarketing.pub/the-jordan-effect-amazingly-michael-jordan-still-rules-todays-athletic-branding-market-72e714371532.