Project by Kelcey Hutchinson
This project will address the question: How did the introduction of the Jordan brand through Nike impact the commercialization, marketing, and branding of professional sports in the late 20th century and early 21st century?
This project will address this question through the idea of the “Jordan Effect” by looking at case studies of professional soccer players & the PSG soccer club, the University of Michigan football program, and Maya Moore & the WNBA.